As someone who spent more than a decade on the editorial side of magazine publishing before developing digital content and marketing communications, I’m watching with fascination as the marketing currents shift a bit away from social media and more toward content marketing.

Which boils down, I think, to companies and marketers understanding this: Don’t just say something, say something worthwhile.

Which is why you ought to read this entry over on the Six Pixels of Separation blog … unless you’re not interested in saying anything worthwhile.

This entry was posted on Saturday, March 5th, 2011 at 10:15 am and is filed under Marketing Stuff.