Here’s a novel Valentine’s Day gift idea, and a clever way to capitalize on the holiday to get a little social media buzz going and facilitate increased donations.

Gotta say, too, that I love this bit, hidden in the metatext of the page:

“That’s why I just named one of the Bronx Zoo’s Madagascar hissing cockroaches in my Valentine’s honor. Like my special someone, my roach is resilient and resourceful, and always around. I’m not afraid to say, Baby, you’re a roach!”

This entry was posted on Monday, February 14th, 2011 at 12:22 pm and is filed under Marketing Stuff, Social Media.