Probably the only thing I dislike more than cars is car commercials. Okay, that’s not quite right: I don’t dislike cars, I dislike car repair issues; and when you have a car, no matter what kind of car, you have repair issues. So it’s sorta one and the same.

Anyway, I tend to have a very utilitarian view of cars, and try to pay as little attention as possible to car commercials. But I have to salute the brilliance — yes, brilliance — of whoever convinced Honda to go with a snippet of Simon & Garfunkel’s “The Only Living Boy In New York” (from the Bridge Over Troubled Water album).

There may be others, but I’ve found four spots on YouTube using this music: “Sun” is embedded up top. There’s also “Highway,” “Chase” and “Clouds.”

I usually despise the commercialization of classic rock (okay, more folk-rock in this case). And if you know the song “The Big Bright Green Pleasure Machine” from S&G’s Parsley, Sage, Rosemary & Thyme album, there’s a certain irony in using any of their songs in a commercial for anything.

But dayam — Honda absolutely nailed it with these.

This entry was posted on Sunday, February 13th, 2011 at 2:54 pm and is filed under Marketing Stuff.