Danny Thomas was born 99 years ago today. Among so many other things, he was arguably the master of the spit take, a classic example of which you can see in the video above.

ClickZ articulates 21 predictions and trends for 2011 over here, and some of them are pretty interesting. Here are a few of their predictions, and a few of my responses:

9. More and more, a marketer’s job will be focused on getting a consumer to publicly rate a product or service.

That’s a smart one. It dovetails with, I think, how companies ought to be thinking more and more about PR: It’s not so much about telling your story as it is providing the tools for the most passionate members of your audience to tell your story.

17. Fifty-four percent of all companies block social media in the workplace. Expect this number to decline as companies start to leverage their employees more and more as media outlets.

I disagree. I think the number will rise. Individual understanding of the potential of social media may rise, but by and large companies as entities don’t get it — and the ones that do are few and far between. The concern about short-term lost productivity is greater than the understanding of long-term social media gains. I think it’ll be more a case of the 80-20 rule, so expect that 54 to edge further toward the 80 neighborhood.

20. We will see more social capabilities integrated into e-readers.

Nope. We’ll see the e-reader market collapse as people embrace tablets — which can do everything an e-reader can, and then some. Okay, maybe that’ll take till 2012 or 2013, but you heard it here first.

21. The trend of marketing dollars moving from traditional media to digital media continues at a rapid pace.

No duh.

I’ve never been to the Computer History Museum out in Silicon Valley, maybe because I have a satellite exhibit in my basement (anyone else reading this the proud owner of a :CueCat?), but I have to say: Their This Day in History section is one of the best presentations of this sort of thing I’ve seen online.

… “Facebook,” according to Experian Hitwise. Which makes sense, because plenty of people are looking for news about Facebook, which seems to be making news every 12 seconds. The Social Network certainly didn’t hurt the place of “Facebook” in the search rankings this past year, either.

But look at number two in the list: “Facebook login.” And number six: “facebook.com.” And number nine: “www.facebook.com.”

Clearly something else is happening here, and I’ve seen similar dynamics many times over the years in all sorts of traffic reports.

What I believe is happening is this: There are a lot of people who simply won’t type “facebook.com” into their browser. They use Google (or Yahoo! or Bing) as an intermediate step, typing “Facebook” or “Facebook.com” into the search field — instead of the URL window — and then clicking on the Facebook home page link that shows up number one in the results.

So it’s not so much that people were searching for information about Facebook, it’s that they were using search engines as a way of getting to Facebook.

Big difference. One’s about information, one’s about navigation … and together, they add up to saying something about the average Web user.

Takeaway for marketers: Are your site visitors as sophisticated as you think they are? Really?

Listen up: Android devices are expected to “rule at CES” according to eWeek. Meanwhile, according to Fortune, 2011 will be the year “Android explodes.” And according to this bit of news, sales of Android handsets in 2011 are expected to triple 2010 numbers.

So when you’re developing your snappy apps for iPad, don’t forget to develop an Android version of that snappy app.

Takeaway for marketers: iPads and iPhones may be the sexiest devices out there right now, but you’re limiting your potential by focusing only on them.