A major award, perhaps?

Nicholas Kristof over at the New York Times has some good ideas. None of them have anything to do with vacuum cleaners.

Yesterday I presented links to a dozen sets of predictions for 2011. Today, let’s look back and see what 10 members of the digital punditocracy anticipated for the year just past:

AdWeek: Top Digital Trends for 2010

Business Insight Zone: E-book: Online Marketing Predictions for 2010

ClickZ: Digital Media Predictions for 2010

Email Insider: Four Email Marketing Predictions for 2010

eMarketer (by way of Top Rank): 12 Digital Marketing Predictions for 2010

ReadWriteWeb: 2010 Predictions

Rise to the Top: 10 Big Marketing Predictions for 2010

Search Engine Land: The Big List: 2010 Marketing Predictions & Resolutions

Social Again: Online Marketing Trends 2010

Trendspotting (Slideshare): 2010 Online Marketing Influencers: Trend Predictions in 140 characters by Trendsspotting

What’s great about so many of these predictions is that it’s patently impossible to tell whether they’re true or not.

For example: Email Insider predicted that “opt-out processes will become friendlier.” Have they? I suppose you can say yes or no for any given site, but as an industry-wide trend that’s about as fuzzy as it gets.

So I’m going to go out on a limb *cough* and make my three big predictions for 2011:

(1) Companies will be spending more marketing dollars online in 2011 than they did in 2010.

(2) Customers will be using mobile devices for comparison shopping more often in 2011 than they did in 2010.

(3) Companies that haven’t been involved in social media outreach in 2010 will start to make the effort to do so in 2011.

C’mon, 2011 — bring it on!

New Year’s Day is just two weeks away, so let’s round up a dozen sets of predictions for 2011:

Affiliate Marketing Blog: 35 Affiliate Marketing Predictions for 2011

B2Bento: Digital marketing predictions for 2011

Buzz Marketing for Technology: 11 B2B Marketing Predictions for 2011

Conversational Currency: 5 Social Media Predictions for 2011

Greenlight (Slideshare): Search Marketing Predictions 2011

I Need Hits: 2011 Predictions: Online Marketing Trends

Innovation Daily: 5 Social Media Predictions for 2011

Mowbi: MCommerce Predictions for 2011

Online Marketing With RSS Ray: Online Marketing Experts Share 2011 Marketing Predictions For Small Businesses

Path Interactive: Social Media Predictions for 2011

Social Media B2B: 11 Predictions for B2B Social Media in 2011

Social Media Today: My Top Three Social Media Marketing Predictions for 2011: The Good, the Bad and the Ugly

“Life is a moderately good play with a badly written third act.”
—Truman Capote