Archive for November, 2010

Happy Thanksgiving

Thursday, November 25th, 2010

Thank you, Hulu. Watching this episode of WKRP is as much a Thanksgiving tradition as listening to Arlo Guthrie.

It’s National Opt-Out Day

Wednesday, November 24th, 2010

Ordinarily I have enormous sympathy for anyone who has to fly during Thanksgiving week, but this year that sympathy is multiplied tenfold by virtue of National Opt-Out Day.

Of course, everyone is talking about the TSA and the “naked body scanners” and the “enhanced pat-downs” and all the rest of it. What I found notably odd yesterday among the countless oddities surrounding this issue lately was something I saw in Times Square.

The ABC News ticker was communicating, simply: “Avoid TSA groping this Thanksgiving.” No news story connection, no “This-and-such official says” attached to it. Simply: “Avoid TSA groping this Thanksgiving.”

Sitting in traffic on the New Jersey Turnpike will seem a little bit easier this year.

Flashface

Tuesday, November 23rd, 2010

Time suck alert … especially if you ever wanted to be a police sketch artist.

Must-Read for Social Media Marketers

Monday, November 22nd, 2010

“Why your social media marketing campaigns aren’t working” is the title of this must-read blog post from The BrandBuilder Blog. Olivier Blanchard starts with this:

Your marketing department or agency might be telling you that you have a social media program, but you don’t. You might be paying for “social,” but that isn’t what you are getting for your money. What is really happening is this: You are buying the same digital marketing campaigns you were buying five years ago, except now, they also include Facebook, Twitter and Youtube.

You can call it “social” all you want, but it isn’t.

Then takes it to 11.

Damn, wish I’d written that post.

Takeaway for marketers: Don’t just read it, take it to heart.

Facebook? Blog? Both?

Sunday, November 21st, 2010

My dear friend, the brilliant and perceptive TV junkie Joe Bua, alerts me to 10 reasons why you shouldn’t ignore your blog for Facebook. It’s hard to quibble with any of them.

Takeaway for marketers: If you’re blogging and Facebooking, keep blogging.