“Why your social media marketing campaigns aren’t working” is the title of this must-read blog post from The BrandBuilder Blog. Olivier Blanchard starts with this:

Your marketing department or agency might be telling you that you have a social media program, but you don’t. You might be paying for “social,” but that isn’t what you are getting for your money. What is really happening is this: You are buying the same digital marketing campaigns you were buying five years ago, except now, they also include Facebook, Twitter and Youtube.

You can call it “social” all you want, but it isn’t.

Then takes it to 11.

Damn, wish I’d written that post.

Takeaway for marketers: Don’t just read it, take it to heart.

This entry was posted on Monday, November 22nd, 2010 at 1:38 pm and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.