Day Two of Podcamp Philly brought with it arguably the best session of the weekend, and I don’t say that simply because presenter Donna Serdula acknowledged one of my past lives, in which I crossed paths with the late, great Capt. Lou Albano.
Among other things, Donna is a LinkedIn profile writer, and her session delivered a ton of practical advice on how to get the most out of your LinkedIn profile. (I now have a page of notes and a lengthy ToDo list for reviewing and revising my own profile.) Among the most notable takeaways of the session:
When listing your Web site (or sites) on your profile, choose the “other” option from the dropdown menu and use relevant keywords in the anchor text pointing to your site.
If you want to add a video clip to your LinkedIn profile, you can do so using the Google Presentation application.
When editing your “position” on LinkedIn, remember that title keywords matter.
Check out Donna’s LinkedIn profile to see these (and many other) tips in action … and if you’re looking to your LinkedIn profile as a frontline soldier in helping you gain a new job or new clients, you may want to give her a call: She’ll definitely get your profile where you need it to be.
Takeaway for marketers: If all you’re doing is uploading your resume to LinkedIn, you’re blowing it in a big way.
