There are approximately 90 million tweets daily.

You don’t have to read them all.

The average Facebook user has 130 friends, each of whom creates three pieces of content daily; that’s 390 pieces of content.

You don’t have to read (or create) it all.

The average email user receives 61 non-spam emails per day.

You don’t have to respond to every last one of them right this second.

The average smartphone owner has 27 apps.

You don’t have to use them all today.

The average American watches almost three hours of teevee per day.

You don’t have to watch it all.

You don’t have to read every white paper, attend every conference, listen to every Podcast and view every Webinar.

Digital and electronic media is imbued with a profound sense of urgency: You have to read/watch/listen to/play with me NOW!

But (and as a type-a personality myself, this is really hard to admit): You really don’t.

Because it’s impossible to stand in front of an ocean of information and control the waves. The best you can do is allow the waves to wash over you and try not to get knocked down into the sand.

… and every once in a while, it’s healthy to go back to your blanket, dry off, catch a few rays and have a sandwich.

Like Warren Zevon said: “enjoy every sandwich.”

I dunno — Google may say “do no evil” is their motto, but they’re looking pretty evil right now. Details here.

Over on Web Marketing Today, Eric Enge has a pretty good post about how to use LinkedIn and Twitter for link building. Since backlinks are a main component of search engine optimization, it’s a post you ought to read if you’re concerned in any way about your own SEO.

Here’s a Google news alert that’s all over the Web: According to Bloomberg (the news service, not the Mayor), Google is paying 2.4 percent in tax. In case you were wondering, the corporate income-tax rate in the U.S. is 35 percent.

Here’s another bit of fiscal trivia: Remember those fabulous ’50s? You know, that great American decade of happiness and prosperity? The tax rate was 91 percent on incomes over $200,000 (that’s about $2 million in today’s dollars). Click that Malcolm Gladwell video above for more info on this one.

In this election season, it would be nice if the candidates were focusing on stuff like this rather than denying their witchhood, placing reporters in handcuffs and telling opponents to “man up.” Ironically, those are the very candidates claiming the system is broken.

What a country. Someone ought to sell tickets.

“When you work with people whom you respect and whom you like and you admire because they’re so good at what they do, it doesn’t feel like work; it’s like you’re playing.”
—Stan Lee