Over on ClickZ, Erik Qualman answers a quartet of common social media questions. There’s a lot of wisdom in this brief article, and I really like this bit:

It’s also important to note that social media requires more of a cultural change in companies than a strategic change.

Bingo. Companies, particularly large companies, are all about command and control. In the world of social media, however, you can’t control what people are saying about you, and being exposed to sometimes negative comments from people who are looking for real answers can amount to significant psychological sticker shock.

Takeaway for marketers: You can’t control what people are saying about you … but you can control whether or not you get involved in the conversation.

This entry was posted on Wednesday, October 13th, 2010 at 4:32 pm and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.