Archive for September, 2010

ValpakDeals.com

Monday, September 20th, 2010

The only thing that doesn’t make sense about this DMNews story is why it didn’t happen sooner. This could be a big damn deal (no pun intended) for Valpak, assuming they don’t screw it up by, oh, I don’t know, making the site green instead of blue, or something equally off-target. Otherwise, look for this to be a bonanza of email marketing, targeted content, social media, downloadable coupons, microsites, and mobile apps.

Bravo, Duracell

Sunday, September 19th, 2010

If you’re like most people and you’ve worked your way through a variety of cell phones over the past few years,  you’ve probably cursed the fact that each new phone seems to require a whole new set of accessories.

It’s a common tale: You go the store, buy a new cell phone charger, get it home, bloody a few fingers trying to tear it out of that relentless plastic packaging, throw the whole mess into the trash because while the connecting piece looked like the cable you needed, it really wasn’t because it was a tiny smidge off and now you have to go back to the store and get another new one and isn’t this just the most aggravating thing to have to deal with why can’t they just make all cell phones use the same connector what’s wrong with these friggin’ people?!?!

Which is why I have to tip my hat to Duracell and their packaging that lets you actually try plugging the cord into your phone before you buy it. So simple. So customer-friendly. So how come everyone doesn’t make life a little bit easier like this?

Refresher Course in Writing for the Web

Saturday, September 18th, 2010

Inspired Mag collects 27 pithy rules for writers. Newcomers should pay heed while veterans can always take these back-to-basics reminders to heart. Good stuff.

Quote o’ the Day

Friday, September 17th, 2010

“One of the things I learned the hard way was that it doesn’ t pay to get discouraged. Keeping busy and making optimism a way of life can restore your faith in yourself. ”
Lucille Ball

TOO Plugged In?

Thursday, September 16th, 2010

Ars Technica reports on a Harris Interactive survey showing Americans’ attitudes toward being plugged in: 29 percent think it’s okay while honeymooning, 41 percent think it’s acceptable while dining with family and friends and so on.

What I found most interesting in the report is this bit that was reported over here: “79 percent of people in the United States keep files on personal computers that they don’t want family members, co-workers, employers, or friends to see, according to the survey.”

That’s an amazing statistic … especially in our “there’s no expectation of privacy left anymore” world.

Stupid question: If you don’t have an expectation of privacy, why are you “hiding” files that you don’t want family members, co-workers, employers, or friends to see?