The only thing that doesn’t make sense about this DMNews story is why it didn’t happen sooner. This could be a big damn deal (no pun intended) for Valpak, assuming they don’t screw it up by, oh, I don’t know, making the site green instead of blue, or something equally off-target. Otherwise, look for this to be a bonanza of email marketing, targeted content, social media, downloadable coupons, microsites, and mobile apps.

This entry was posted on Monday, September 20th, 2010 at 1:36 pm and is filed under Internet Stuff, Marketing Stuff, Social Media.