This article in yesterday’s New York Times is an interesting look at how the slowdown in the economy is affecting America’s #2 sport: NASCAR. A taste:

“About $1 billion worth of Nascar merchandise was sold last year, 23 percent below the peak set in 2006, and sales are expected to dip again this year, according to The Licensing Letter, an industry newsletter.”

This entry was posted on Tuesday, August 10th, 2010 at 1:30 pm and is filed under Marketing Stuff, This 'n' That.