Mashable reports on research that “estimates that someone who has Liked a brand will spend an average of $71.84 more each year on that brand’s products or services than will someone who has not Liked it on Facebook.”

Which is sort of like saying that there’s research showing that someone who has visited the mall spends more money at stores in that mall than someone who hasn’t. Or that someone who talks about a brand is more likely to have spent money on that brand than someone who hasn’t. No duh.

It should be excruciatingly obvious that people who “Like” a brand on Facebook are going to spend more with that brand. The danger here is that crappy marketers will look at this stat and say: “Okay, now I need to fool lots more people into ‘Liking’ my client’s brand on Facebook, because each ‘Like’ is financially quantifiable and will immediately increase my gross sales.”

Ummm … not so much.

This entry was posted on Sunday, June 13th, 2010 at 11:55 am and is filed under Marketing Stuff, Social Media.