Archive for May, 2010

BAD Negotiation Tactic

Thursday, May 6th, 2010

Leonard Pinth Garnell would probably have something to say about this article on the front page of the New York Times. It’s all about the fact that Newsweek is up for sale, something of a watershed moment in print communications.

Donald E. Graham is chairman and chief executive of the Washington Post Company, which owns Newsweek. Which presumably means he has a responsibility to secure the best offer for Newsweek for the benefit of the Washington Post Company. Or at least has some level of oversight over the person who does.

Which makes this paragraph on the front page of the Times all the more striking:

“I did not want to do this, but it is a business,” [Graham] said. The magazine would lose money in 2010, he said, and “we don’t see a sustained path to profitability for Newsweek.”

Hmmmmm.

“We don’t see a sustained path to profitability.”

I’ll bet those offers to buy Newsweek will be rolling in like nobody’s business.

When Your Site Craps Out …

Wednesday, May 5th, 2010

… the least you can do is say something about it to your audience. AdAge does a good job with the error message you see here.

The Times, They Keep A-Changing

Tuesday, May 4th, 2010

Back in the day (that day being 1968), Kirk and Uhura gave the teevee public the second interracial kiss (see it here), and it caused something of a brouhaha. The first interracial kiss on U.S. teevee, by the way, was not that bit from Star Trek, as is so often reported, but rather Sammy Davis Jr. and Nancy Sinatra in 1967 on a Nancy Sinatra special. Sammy also kissed Archie Bunker (see it here; the kiss is at 9:42) on an episode of All In the Family that received incredible attention.

So I guess what’s really most remarkable about Archie Andrews locking lips with Valerie of Josie and the Pussycats on the cover of Archie #608 this month is that it’s really not that big a deal at all. At least not as big a deal as Riverdale’s first gay character. Or Archie marrying Betty … and Veronica.

Evidently one of two things is happening over at Archie Comics: Either dragging the characters into the latter half of the 20th century is proving to spike single-issue sales for the pathologically wholesome comics, or sales are generally so bad that they have to do something, anything, to grab some media attention. Or maybe both.

The PR Hype Cycle

Monday, May 3rd, 2010

I’m still not sure if this falls more onto the side of insight or overthinking the obvious, but it’s still pretty interesting.

Advertising Ala Python

Sunday, May 2nd, 2010

“The managing director came to see me this morning. He’s very unhappy with your campaign. Very unhappy. In fact he shot himself.”