Last night was the season finale of Saturday Night Live. (In case you missed it: It began with a painfully unfunny skit about BP and the oil spill and went downhill from there.) But last week’s Betty White program was still fresh in everyone’s mind, and was referenced (with some help from Steve Martin on video) in Alec Baldwin’s monologue.

The other day BNET posted 5 Marketing Lessons From SNL’s Betty White Show. I think it was more about BNET trying to post some link bait than it was about trying to post some real advice.

Because there’s really only one marketing lesson to take away from the Betty White show: Give your customers what they want. SNL’s customers wanted Betty White to host. They made it happen. It’s as simple as that.

Takeaway for marketers: Listen to your customers. Duh.

This entry was posted on Sunday, May 16th, 2010 at 8:40 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.