Leonard Pinth Garnell would probably have something to say about this article on the front page of the New York Times. It’s all about the fact that Newsweek is up for sale, something of a watershed moment in print communications.

Donald E. Graham is chairman and chief executive of the Washington Post Company, which owns Newsweek. Which presumably means he has a responsibility to secure the best offer for Newsweek for the benefit of the Washington Post Company. Or at least has some level of oversight over the person who does.

Which makes this paragraph on the front page of the Times all the more striking:

“I did not want to do this, but it is a business,” [Graham] said. The magazine would lose money in 2010, he said, and “we don’t see a sustained path to profitability for Newsweek.”

Hmmmmm.

“We don’t see a sustained path to profitability.”

I’ll bet those offers to buy Newsweek will be rolling in like nobody’s business.

This entry was posted on Thursday, May 6th, 2010 at 2:13 pm and is filed under Marketing Stuff.