Every year around this time I’ve been pointing you to the free Marketing Wisdom report from the folks over at Marketing Sherpa. As I said two years ago, it’s “an annual must-read.” This year’s edition is no exception: Here’s the Sherpa page link and here’s the direct .pdf link. (Oh, and by the way: Be sure to check out page 8.)

Takeaway for marketers: Once again, and I’m not just saying this because I’m included this year: If you’re looking for practical online marketing tips born of experience, this is the place to go.