Owtch.

From the article: “The studio blames the UK marketer’s strategy of limiting the opening to one theater to create buzz.”

Ya think?

(Thanks to BP for the heads up on this one.)

Takeaway for marketers: Sometimes a bad idea is simply a bad idea.

This entry was posted on Sunday, March 28th, 2010 at 2:56 pm and is filed under Marketing Stuff, Marketing Takeaways, This 'n' That.