Please Rob Me is a smart way of raising awareness about the downside of location-aware services. As they explain on their Why page:

The goal of this website is to raise some awareness on this issue and have people think about how they use services like Foursquare, Brightkite, Google Buzz etc. Because all this site is, is a dressed up Twitter search page. Everybody can get this information.

Thanks to HuffPo for the heads up on this one.

FEBRUARY 19 UPDATE: Foursquare Responds to Please Rob Me: Please Shut Up (via TechCrunch)

This time, fortunately, it was a simulation. The Washington Post reports.

If you’ve ever bemoaned the fact that your Seth Godin action figure doesn’t talk, maybe the interactive Seth Godin bobblehead from Business Week will make you feel better: Pretend you’re pulling the string in the middle of his back and enjoy pearls of wisdom like “Small is the new big,” “There’s always a better way to organize information,” “The enemy of creativity is fear,” and more.

Okay, look, just take my advice and click this link. Then read. Then (a) groan at the familiarity of the postings, and/or (b) give thanks you don’t have (m)any clients like these:

“I like the design, but make it black and white. I read a study that colors are confusing for our customers.”

“I don’t care if it loses 90% of visitors, we can’t have a skip on the website intro, we paid a lot of money for that and everybody has to see it.”

“Your hourly rate is okay, as long as you don’t need more than an hour. And you can show me how you did it so I can do it on my own next time.”

… and so it goes.

In honor of the occasion, here’s a brief history of chocolate.