MarketCopywriter Blog has assembled “2009’s Hundred Best Tweets and Links for Marketing Copywriters.” Yeah, it’s linkbait, but it’s good linkbait: You’re bound to find at least a coupla dozen interesting and relevant links in there.

I forget where I picked up the recommendation to see A Face In the Crowd but I’m glad I did and I’m passing it along unreservedly.

The film stands shoulder to shoulder with Network (which came along 19 years later) as an indictment of the power of radio and television and the cult of media personality.

You’ll see an amazing performance (his first on film) by Andy Griffith, and you’ll understand why Keith Olbermann uses the nickname “Lonesome Rhodes” to describe Glenn Beck.

Do yourself a favor and add it to your Netflix queue today.

Here’s a terrific installment of NPR’s “On the Media” all about infomercials. The link takes you to a transcript, but you’re better off listening to the segment — Billy Mays doesn’t sound nearly as dynamic in print.

“Getting ahead in a difficult profession requires avid faith in yourself. That is why some people with mediocre talent, but with great inner drive, go much further than people with vastly superior talent.”
—Sophia Loren

Yesterday on the BuxMont digital blog, I wrote about a book I recently found in a thrift shop: “Advertising Principles.” It was published in 1931, more than a quarter-century before the rise of the Mad Men era, and it’s fascinating to see how it discusses various areas of advertising, which we generally think of as a 1950s animal.

As I was preparing that BMd blog post, I came across the following answer to the question, “What is publicity?”

Publicity, as its name implies, is simply information of sufficient value to be run as news. Every statement, however, should be an unvarnished fact.

Bingo.

Takeaway for marketers: Just because something is news to your company or your client doesn’t mean it’s news to your intended audience. Consider that audience first and foremost when crafting your message.