You’ve heard the phrase “the long tail.” It was popularized by Chris Anderson in his 2006 book, The Long Tail: Why the Future of Business is Selling Less of More.

Anderson’s 2009 book, Free: The Past and Future of a Radical Price, was recognized as one of the best business books of the year by a variety of notable entities, including Financial Times, MediaTrust and Strategy + Business.

Appropriately, you can get the book for free, and have been able to since summer over on Wired. Download the zipped MP3 files, load them onto your iPod and enjoy.

This entry was posted on Tuesday, January 5th, 2010 at 10:46 am and is filed under Internet Stuff, Marketing Stuff.