Archive for November, 2009

ad:tech New York (day two)

Thursday, November 5th, 2009

ad:tech

After the first day of ad:tech New York, I’m wondering if maybe I’ve finally overdosed on industry events. Or maybe I’m just not attending the best sessions. Or maybe I’m getting cranky from listening to too much John C. Dvorak. Whatever it is, the combination of Powerpoint, buzzwords, relentless self-promotion and lack of focus on the wants and needs of customers (remember them?) is redlining my cynicism meter. Here’s hoping day two will be better.

RANDOM NOTES: Overheard in the press room about a session on social media: “It’s like 2003 all over again” … On a scale of 1 to 10, rating this year’s ad:tech against the Podcamp Philly event last month, I’d give about a 2 or a 3 to ad:tech and an easy 9 to Podcamp … Good stuff from Bruce Clay in the Search Engine Optimization session; download his slides here.

ad:tech New York (day one)

Wednesday, November 4th, 2009

ad:tech

It’s time once again for ad:tech New York, which has moved from the Sheraton over to the Javits Center. That means a shorter walk from Penn Station, but undoubtedly a different atmosphere for the show. Once again I’ll be blogging it for AdRants over on the ad:tech blog. (Thanks, as always, to the legendary Steve Hall.) I’ll update this post with news from the show as it develops.

RANDOM NOTES: It’s 10:59. The keynote is long over. The keynote roundtable is over. The first sessions of the day are about to begin — and the registration line is so long, people at the end of it will be lucky to get their badges in time for the sessions beginning at 2:10. Terrible. … Five minutes into the first session, I’m already buzzword-numb; check out #adtech #buzzwordbingo on Twitter for ongoing updates … The official Twitter hashtag for ad:tech NY is #adtechny.

How Many IP Addresses Does Your Lawn Need?

Tuesday, November 3rd, 2009

grassykeys

The Telegraph reports on how the Internet could run out of IP addresses next year. Experts are calling for a new protocol that “could assign a unique address for every blade of grass on the planet.” As is so often the case with these sorts of articles, though, the most interesting reading is in the comments.

There’s No Such Thing As A Social Media “Expert”

Monday, November 2nd, 2009

smmadness

Andy Beal pretty much nails it this morning over on Marketing Pilgrim, with one exception. He writes:

“I see far too many people that are the real experts in social media, but feel dejected, deflated, and despondent, because they don’t have 100,000 Twitter followers, don’t speak at the latest ‘we’re all great social media pros’ conference, and don’t get the recognition from their boss–let alone their peers.”

There’s no such thing as a social media “expert.” It’s impossible to claim that label in something that changes so radically and so swiftly so often. You can be experienced in these things (and many are) but you can’t really be an expert.

Ch-ch-ch-changes …

Sunday, November 1st, 2009

earlyinternet

“The biggest technical change to the Internet since it was created four decades ago” is coming soon. Read all about it over here.