Archive for November, 2009

Going Rogue

Sunday, November 15th, 2009

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Politics and gossip are the last things LOHAD deals with on a daily basis, but let’s face it: With the book coming out Tuesday, you won’t be able to escape the avalanche of press, publicity, mud- and snow-slinging and overall snarkiness surrounding its release.

Since this is Sunday morning, though, a time generally reserved for coffee and punditry, may I point your browser to The Mudflats. This 2008 Blogger’s Choice award winner for Best Political Blog was must reading during the Presidential campaign, and is must reading once more as Palin’s book hits the shelves.

Will you be interested in seeing what The Mudflats — a thoughtful and progressive voice from the heart of Alaska — has to say whether you love her or hate her? You betcha!

The Face(s) Of Blue Cross

Saturday, November 14th, 2009

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“I wish … that … I knew what I know now … when I was younger.”

You’ve probably heard that bit of classic rock in those ubiquitous commercials for Blue Cross. If you’ve ever wondered about the source, you’ve come to the right place.

It’s a snippet of the title track from The Faces’ Ooh La La album. It was released in March of 1973 and made it all the way to #21 on the U.S. Billboard chart.

If you’re having a senior moment and don’t quite remember who The Faces were, they were Ron Wood (on guitar and vocals), Ronnie Lane (on vocals and bass guitar), Ian McLagan (on piano), Kenney Jones (on drums), and some guy named Rod Stewart on vocals (whatever happened to him?).

Blue Cross’ use of the song is one of the better bits of classic rock commercialism I’ve heard in a while, but this is hardly the first time this particular song has been used commercially. As Wikipedia notes, the song has been used by, among others, Nike Golf and an Irish mobile phone network.

Here’s a nice video of Ronnie Lane performing the tune.

Quote o’ the Day

Friday, November 13th, 2009

“I believe in everything until it’s disproved. So I believe in fairies, the myths, dragons. It all exists, even if it’s in your mind. Who’s to say that dreams and nightmares aren’t as real as the here and now?”
John Lennon

Interactive Marketing By Industry and Tactic

Thursday, November 12th, 2009

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Marketing Pilgrim alerts us to a series of reports from Forrester that examine how different industries are utilizing various online marketing tactics. Does search or display dominate? Where do mobile and social media fit in? Interesting stuff.

Integrating Twitter and LinkedIn

Wednesday, November 11th, 2009

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LinkedIn and Twitter have announced they are teaming up to offer better social networking tools for businesses. ITPro reports.