Fun With Search: nook vs. Kindle

November 7th, 2009

nook

When you search for “nook” (the name of Barnes & Noble’s new eBook reader) over on Amazon, the first result is for Amazon’s Kindle. When you search for “Kindle” over on BN.com, you wind up at the nook product page.

Fair enough. Now let’s try Bing, where the first thing you see when you search for “nook” is an article about a lawsuit asking, “Will the Nook be nixed?” Search for “Kindle,” though, and the first thing you see is a quote saying, “This is the future of book reading. It will be everywhere.”

I’m scoring this round Amazon: 1, BN: 0

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