Seth Godin’s post, “Why celebrate Halloween?” is timely not only for the fact that today is Halloween, but for the fact that here at LOHAD we just came through a week of social media success stories.

Here’s the connection: When it comes to social media marketing, the first question many ask is: “Where’s the potential for success?” The next observation made is often: “Okay, so you reach some people, but I need to spread my message far and wide.”

Seth provides the relevant response: “Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message.”

Takeaway for marketers: Are your marketing efforts (online and otherwise) feeding passion or mediocrity?

This entry was posted on Saturday, October 31st, 2009 at 9:33 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.