Social Media, Small Business and Real Returns (part 2)
October 27th, 2009
Continuing this week’s series of posts on small and medium-sized businesses (local and regional) who are using social media tactics in a way that’s delivering real return on their time invested, I want to thank Jonathan Kay, who holds the enviable title of Ambassador of Buzz for a virtual phone system company called Grasshopper.
Jonathan’s approach:
We have four company Twitter accounts (out of 45 employees), each that serves a different purpose and adds a different value to our customers/prospective customers. For instance @GrasshopperCare, provides product knowledge / customer support. @GetGrasshopper informs people about what our company does, and the benefits of a Virtual PBX. @Grasshopper provides articles and information that might help entrepreneurs (as this is our target market). Our co-founder David Hauser also tweets and tries to always connect personally with our customers from his @dh account.
Jonathan’s success:
Month over month from April 2009 to May 2009 we increased:
- Traffic from Twitter to our Web site 4,911%
- Traffic from Facebook to our Web site 3,286%
- 120 unique blog posts
- 210,000 YouTube views for viral video
Month over month April 2009 vs. June 2009:
- We increased traffic to our Web site from Twitter 10,255%
- 43 additional blog posts
Hard numbers and social media success: Don’t you just love it? If you want to dig even deeper into this one, there’s a case study on their site.
Coming tomorrow: More numbers as you’ll see how the Greater Oklahoma City Chamber doubled revenue and quadrupled attendance for a major trade show using social media tactics.