A guy named Jeff Weidner recently said this on a Social Media Marketing Group discussion thread on LinkedIn: “If you do it online it’s social media. Do it offline and it’s a BBQ or cocktail party or movie night or just plain life in general.”

I can’t agree more. Would you walk into a restaurant, step up on a chair and yell: “Who wants to buy car insurance?” Offline, that’s just not appropriate. Online, that’s not the way to approach social media.

Takeaway for marketers: If you wouldn’t act a certain way in the offline world, why would you want to act that way in the online world?

This entry was posted on Wednesday, October 21st, 2009 at 9:06 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.