David Meerman Scott reports and Roxie Merritt, Director of New Media Operations at the Office of the Secretary of Defense for Public Affairs in the U.S. Department of Defense, says what all businesses ought to take to heart: “It’s not about controlling the message any more. It’s about giving people as much information and resources and facts as they can.”

This entry was posted on Tuesday, October 13th, 2009 at 9:35 am and is filed under Internet Stuff, Marketing Stuff, Quotes o' the Day, Social Media.