Good news: Authorities shut down the largest click fraud ring ever discovered.

Bad news: It’s a spit in the ocean.

Takeaway for marketers: If you’re advertising on a scale that may attract click fraud, you need to pay close attention to your analytics.

This entry was posted on Monday, October 12th, 2009 at 8:45 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.