E-Commerce Times reports on uSocial, a company that “will populate a business’ or individual’s Facebook account with hundreds or thousands of new friends — all real people, apparently — for a few hundred bucks.”

Which is great if all you care about is quantity, not quality. If you’re trying to reach an arbitrary number of followers or friends for no other reason than to reach that number. If you treat customers and potential customers not like real people but like another digit on a spreadsheet (yeah, people love that).

I suppose it was inevitable, though: uSocial is arguably the ultimate social media pimp.

Has your company sunk so low that you really feel the need to pay for it?

Takeaway for marketers: Would you rather be connected to 100,000 people who don’t care at all about your product or service or 100 who do?

This entry was posted on Sunday, September 6th, 2009 at 8:38 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.