It’s not often that Keith Olbermann singles out the creative team of an ad for his Worst Person In the World designation. Usually that’s an honor reserved for Glenn Beck, Rush Limbaugh or Fox News.

Last night, though, Olbermann rightly called out DDB Brazil for a public service ad that was in excruciating bad taste. The New York Daily News writes about it over here and the World Wildlife Fund, for whom the ad was created, strongly condemns the ad over here.

Takeaway for marketers: There are infinite ways to create buzz and generate attention, many of them flat-out wrong. If you’re asking yourself, “Do we really need to go there?” you probably don’t. Or shouldn’t.

This entry was posted on Wednesday, September 2nd, 2009 at 9:48 am and is filed under Marketing Stuff, Marketing Takeaways, Rants 'n' Such.