Archive for August, 2009

Brand Marketing and Social Media

Wednesday, August 26th, 2009

eMarketer reports on the “2009 Marketing Industry Trends Report” from Equation Research that has interesting information about how marketers are using — and planning to use — social media in the months ahead.

Search Engine Ranking Factors

Tuesday, August 25th, 2009

If you’re involved with or interested in SEO in any respect whatsoever, this survey from SEOmoz.org is must reading.

Don’t Be An Asshole

Monday, August 24th, 2009

If you’re due for a colonoscopy, make the appointment. If you’re overdue for a colonoscopy, make the appointment today.

I’ve had three. The prep for the procedure means you spend a lot of time in the bathroom, which means you get a lot of reading done. The procedure itself is a piece of cake because they give you good drugs.

And if you’re worried about them finding something? Well, shouldn’t you be far more worried if there’s something there and you don’t do anything about it?

It’s one aspect of health care about which there is zero debate: If a colonoscopy is called for — just do it.

Twitter Spam

Sunday, August 23rd, 2009

Posting repetitive and shameless self-promotion like this is the fastest way to get removed from the Twitter feed of anyone who’s paying any real attention.

Takeaway for marketers: If you think Twitter is about quickly building up a lot of followers and then spamming them like this, you’re as wrong as wrong can be.

Facebook Acquires FriendFeed

Saturday, August 22nd, 2009

In case you missed the news: Facebook recently acquired FriendFeed. You can read about it on FriendFeed’s official blog.

In case you haven’t played with FriendFeed at all, you should. I think one of its most appealing elements is as an alternative to Protopage or Google Reader, a place where you can consolidate feeds on any subject you like, for example: marketing, copywriting and Bruce Springsteen.