A coupla years ago, we were talking about how the MySpace audience was moving to Facebook. Is the Facebook audience now ready to make their move? Virginia Heffernan reports in the New York Times on what is either an outlier or the proverbial canary in the coal mine.

Takeaway for marketers: What I noted three years ago still stands: The online audience is like a school of fish. They dart this way and that en masse, and dropping your bait into their midst is often the surest way to drive them away. Cast your net with care.

This entry was posted on Sunday, August 30th, 2009 at 9:15 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.