Time suck alert: Very Short List alerts us to Must Pop Words, sort of a cross between Boggle and marbles. Damn you, VSL!

A coupla years ago, we were talking about how the MySpace audience was moving to Facebook. Is the Facebook audience now ready to make their move? Virginia Heffernan reports in the New York Times on what is either an outlier or the proverbial canary in the coal mine.

Takeaway for marketers: What I noted three years ago still stands: The online audience is like a school of fish. They dart this way and that en masse, and dropping your bait into their midst is often the surest way to drive them away. Cast your net with care.

Okay, more like BeatlesMarketingMania. Brandweek has the story.

“We know the future will outlast all of us, but I believe that all of us will live on in the future we make.”
—Edward M. Kennedy

Okay, I admit it: I’m becoming obsessed with FriendFeed groups. They’re my new favorite Web thing for consolidating news and information.

Check out the groups I’ve created; they consolidate news feeds about business, politics, copywriting, humor, tech, Bruce Springsteen and more. If you’re on FriendFeed too, you may want to subscribe to them. Enjoy!