Archive for July, 2009

Excelsior, You Fathead!

Sunday, July 26th, 2009

Today’s is Jean Shepherd’s birthday. You probably know of him as the narrator from A Christmas Story, but Shep (who died 10 years ago this coming October 16) had a long and storied career in radio, television, books, magazines and stage.

Here’s a terrific clip of Shep visiting South of the Border, then seguewaying into one of his greatest stories ever, about the Fourth of July. It’s part 1 of an excellent 1982 PBS broadcast; all six parts are consolidated onto one Web page over here. If you like A Chrismas Story, you’ll probably like this, too — and yes, that’s Matt Dillon playing the part of young Jean.

Internet Memes That Just Won’t Die

Saturday, July 25th, 2009

but probably should.

Quote o’ the Day

Friday, July 24th, 2009

“I took a long, deep breath and wondered as usual, where to start. You start where you are, is the secret of life. You do the next right thing you can see. Then the next.”
Anne Lamott

I’m Shocked — Shocked!

Thursday, July 23rd, 2009

Guess what? “The majority of U.S. consumers say they are very frustrated by many common types of Internet ads,” says Harris Interactive.

Wow. Who’da thunk it?

(Thanks to Erik Hauser of the Experiential Marketing Forum for the heads up on this one.)

Getting It Wrong With Mom Bloggers

Wednesday, July 22nd, 2009

As I’ve mentioned before, being a mom blogger means you’re living at the epicenter of digital marketing these days. For most mom bloggers, it probably means you’re getting slammed with spam, bad pitches from clueless marketers and other silliness.

Here’s a nine-minute video from AdAge in which BlogHer COO Camahort Page is interviewed about the best practices for dealing with mom bloggers. If you’re involved in any respect with marketing to moms, it’s must-see teevee.

Takeaway for marketers: Adding the email addresses of mom bloggers to your mailing list so you can send them your press releases isn’t gonna cut it.