Twelpforce

July 28th, 2009

I am not a fan of Best Buy. I’ve had enough run-ins with them in the past that my family refers to it as “Worst Buy” every time we drive past it. So you can imagine how it pains me to acknowledge that what they’re doing with Twelpforce and Twitter is really interesting and worth watching closely. Their Twelpforce teevee commercials are really good, too, though I have to imagine that convincing the powers-that-be to spend significant budget on a Twitter-themed ad campaign probably took some doing.

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