Digital Media Wire considers uSocial and asks this question: “How is this for an innovative social media marketing idea?”

My answer: It stinks.

In the realm of social media, authenticity and trust are everything. You don’t buy those at a CPM of $87, you develop them over time.

“USocial said businesses and individuals were queuing up to use its follower finding service, according to BBC,” DMW reports. Those businesses and individuals would probably be better off spending that money on scratch-off lottery tickets.

This entry was posted on Sunday, July 5th, 2009 at 4:22 pm and is filed under Internet Stuff, Marketing Stuff, Social Media.