What Jazz and Social Media Have In Common
June 27th, 2009
What is jazz?
“Man, if you gotta ask, you’ll never know,” was Louis Armstrong’s classic response to the question, and anyone who has any sort of ear for the sounds of Ellington, Miles, Bird, ‘Trane, Basie, Monk and so many others can hardly find fault with his answer.
Now, consider this question: “How is social media going to help my business?”
Armstrong’s answer fits pretty well here, too. But even though you may have a pretty good feel for the ways of Facebook, Twitter, Tumblr, LinkedIn, Flickr, Digg and so many others, it’s a lousy response that won’t convince your boss to give you the budget to get the job done right.
Which is why this post over on MackCollier.com is must reading. Because your boss probably never heard of the Cluetrain Manifesto.