Buying A Star Is So Yesterday
June 20th, 2009Forget the International Star Registry: Now you can reserve your spot in Heaven (or send someone to Hell), and it’s far, far cheaper than a rosary blessed by the Pope (which I assume doesn’t come with a guarantee that refunds your money if you don’t get into Heaven).
Takeaway for marketers: Hey, it’s marketing 101: Find a need and fill it.