Buying A Star Is So Yesterday

June 20th, 2009

Forget the International Star Registry: Now you can reserve your spot in Heaven (or send someone to Hell), and it’s far, far cheaper than a rosary blessed by the Pope (which I assume doesn’t come with a guarantee that refunds your money if you don’t get into Heaven).

Takeaway for marketers: Hey, it’s marketing 101: Find a need and fill it.

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