No Need To Grab Your Towel … Yet
June 8th, 2009All Things Digital reports that online advertising revenues for the first quarter of 2009 are down by five percent.
(And in case you didn’t know, that headline up there is a reference to this.)
Takeaway for marketers: Keep an eye on the big picture. From 2001 to 2002, revenues declined by about 20 percent. From 2002 to 2007, they nearly quadrupled. Ask yourself: Where will they be five years from now, in 2014?