Red House Furniture in North Carolina delivers local advertising like it oughta be.

Bravo.

Here are reports from The New York Times, The Live Feed and Reuters about what was evidently a rare moment of truth-telling at the ABC upfronts.

Huffington Post reports on an Army Of Paid Bloggers Suddenly Promoting Online Payday Loans.

That bloggers are being paid to pimp a particular point of view should surprise no one, and it’s exactly why bloggers ought to be transparent about whether they’re blogging their opinion or blogging for pay or swag.

Marketers are increasing their spend significantly in social media this year and many of them don’t like proposed rules requiring blogger disclosure.

Maybe those marketers fighting disclosure are simply selling crappy products and services.

Takeaway for marketers: If you’re engaging in social media for your product, be prepared to hear the truth, the whole truth and nothing but the truth.

Maybe. At least if you’re a municipality.

Digital Inspiration looks at the landscape of Web 2.0 companies from 2006. No surprise: A significant number of them no longer exist.