While failing to clean out my inbox to any significant degree this weekend, I did come across this article from BizReport reporting that “according to recent statistics from M2Moms nearly two-thirds (60%) of moms feel marketers are ignoring their needs and nearly three quarters (73%) feel advertisers don’t understand what it is to be a mom.”

Okay, I’ll agree with that second part: Unless you’re a mom, you have no clue. That’s a given. But that first part? That marketers are ignoring moms?

Seriously?

Hey, mom: If you’re feeling ignored by marketers, here’s an idea for you: Start a blog. Better yet, get active on Twitter, too.

As someone who has been involved in marketing to moms to one degree or another for more than a decade, I think mom bloggers have about the best deal going right now. Free samples, free tickets, contests and incalculable more stuff — the interweb’s lousy with goodies for mom bloggers because smart marketers know that moms are THE demographic to be speaking with these days.

They’re influential, they control tons of spending, they’re smart and they’re networked.

What they are not is ignored.

History.com has a good site.

You’d think the answer would be “yes, in droves.” After all, they’re the digital generation, it’s all about entertainment on their own terms and those Hulu ads are so damn cool.

But according to a recent survey, only 8% of teens are watching TV shows online. That’s (brace yourself) one-third of the number of teens who watch (*gasp*) news clips online.

That’s the percentage of Americans who have a positive view of the military, according to Pew. (And that’s my dad, who was a navigator in a bomber in World War II.)

“True heroism is remarkably sober, very undramatic. It is not the urge to surpass all others at whatever cost, but the urge to serve others at whatever cost.”
—Arthur Ashe