When it comes to thoughtful marketing communications, one thought to keep in mind is this: Never call yourself cool. Once you do, you’re not. That’s a determination for others to make.

So when I see some of the bio statements that people post about themselves on Twitter, I want to cringe. A few (actual) examples:

“Marketing bada$$”

“The coolest geek you’ll ever meet”

“Modern-day Renaissance man and American hero.”

I read profiles like that, and I have the same reaction as when someone says, “okay, this joke is really, really funny.” It’s usually not. And if it is, you don’t have to sell me so hard up front.

This entry was posted on Monday, March 23rd, 2009 at 10:58 am and is filed under Internet Stuff, Marketing Stuff, Social Media.