Publicity vs. PR
March 11th, 2009
I actually prefer to make the distinction between “media relations and public relations,” but Seth Godin is definitely on to something when he talks about the difference between PR and publicity.
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March 11th, 2009 at 10:05 am
I think the most important point he makes is that the company and its media relations partner need to be partners — open and honest and able to use the value of the product or service to craft the right story to tell. It’s a partnership that can’t work well unless it’s viewed that way.