Gunaxin has posted a terrific retrospective of discontinued breakfast cereals. Each one of them was undoubtedly brought to market with enthusiasm, supported by marketing plans and research and expertise that suggested success beyond any shadow of a doubt — something worth keeping in mind as you review this extensive gallery.

You can find plenty of people who remember Quisp and Quake, the poster boys of discontinued cereal, but what about OJs? Monopoly cereal? Fruit Brute and Yummy Mummy? Crazy Cow? Crunchy Loggs?

In addition to the obligatory history and occasional snark accompanying each title, Gunaxin has gone the extra mile and provided, where available, commercials for these lost products. The Puffa Puffa Rice spot had found a dusty spot somewhere deep in my memory, so it was fun to see that one once again. And there’s even an excuse to revist an Eddie Murphy routine.

Takeaway for marketers: Those who forget the past, or at least are unaware of the past, are condemned to repeat it.

This entry was posted on Monday, March 9th, 2009 at 7:46 am and is filed under Marketing Stuff, Marketing Takeaways.