eMarketer reports today on a study that focuses on “how the content of digital advertisements affects viewer interest—as well as on the effectiveness of different online ad formats.”

Among  the expected information about ad relevance and the effectiveness of popups vs. email is this significant bit of information:

A full 25 percent of respondents said “I don’t notice online ads.”

Which could mean one of several things. Maybe the ads aren’t intrusive enough. (Oh, lord, that can’t be it.) Maybe advertisers are doing a solid job of integrating their messaging with Web editorial. (Maybe, but so much so that this category of response would reach 25 percent?) Or maybe Internet users are so sick of ads that their brains have been trained to ignore them out of hand. (Yep, this sounds about right.)

I think that 25 percent segment is worthy of some additional attention.

Exhibit one: Cisco Fatty site.

Exhibit two: Cisco Fatty Twitter search results.

How many times do your mother and I have to tell you? Operate under the assumption that anything and everything you’re posting online will be read by the world.

Here’s a list of the top 10 marketing blogs according to Cision, which has a few other lists you might find interesting.

Over here on LOHAD, I’m sorta the Kathy Griffin of bloggers. But even though I’m on the D-list, I occasionally get pitched by products and services who want me to give them some pixels.

A new Web service emailed me recently. I ignored the pitch. They sent a follow-up the other day and received my out of office response:

I am traveling on business Wednesday and Thursday (March 25 and 26) and will be checking email as often as time, meetings, and BlackBerry access allows. Sorry for any inconvenience, and I’ll be back to you as soon as possible.

To which they responded:

Thanks for getting back to me. We’d love for you to share the news about [redacted] to your readers. Feel free to use the information and buttons on the news release at [redacted]. If you do post, let me know. I’d love to share the link with my team.

Ummmmm … yeah, that autoresponse really says, “I’m interested! You bet I’ll cover your product!”

Takeaway for marketers: If you’re pitching your product or service to a blogger, at least have the courtesy of speaking to them one on one … and be cognizant enough to realize when they’re not paying any attention whatsoever, or you’re likely to look pretty foolish.

“In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.”
—Marshall McLuhan