Consumers Speak Out
February 26th, 2009
And as Stuart Elliott reports in the New York Times, they’re telling Tropicana: “Your new packaging sucks.” That was much of the sentiment in the comments to this Brand New blog post about the now-scrapped design, too.
February 27th, 2009 at 9:53 am
But the same agency that produced the redesign also produced a commercial with Dads and kids that was overwhelmingly approved and apparently very successful. Go figure