How should companies taking TARP money approach marketing in general and big-ticket sponsorship deals specifically? Yesterday afternoon on CNBC, Congressman Barney Frank expressed a few thoughts, including this:

“Of course you can advertise, but advertising doesn’t mean taking a few favorite people … and putting them up in a luxury hotel. What’s the marketing advantage?”

And this: “The notion that this is just basic marketing I think belies common sense.”

Frank isn’t against sponsorships per se, but if he had his way there’d certainly be tougher times ahead for chauffeurs and luxury hotels and more empty seats up there in first-class.

This entry was posted on Wednesday, February 25th, 2009 at 6:00 am and is filed under Marketing Stuff.