According to a survey from Datran Media, reported over on Marketing Charts, an “overwhelming majority” (that would be 80.4%) of marketers say email is the top-performing advertising channel. Not the top-performing online channel, the top-performing advertising channel.

Meanwhile, the retail world is loving their email marketing: eMarketer reports that email marketing was on the increase throughout 2008. It’s reasonable to expect that trend to continue throughout 2009.

Takeaway for marketers: As the economy pounds advertising budgets, we can expect email marketing to increase. Inboxes will become more crowded than ever — which makes it more important than ever for companies to (a) respect those inboxes, and (b) speak in the most human, authentic terms possible. In other words: what they should have been doing all along.

This entry was posted on Monday, February 23rd, 2009 at 9:52 am and is filed under Marketing Stuff, Marketing Takeaways.